Jeanologia Unveils Revolutionary Sustainable Denim Technology at Denim PV Milan
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- Published: Tuesday, 04 June 2024 13:24
As the fashion world converges on Milan for the upcoming Denim PV event on June 5 to 6, all eyes are on Spanish textile technology leader, Jeanologia. With a reputation for innovation and sustainability, Jeanologia is set to showcase its latest breakthrough: the ATMOS atmospheric washing process. This revolutionary technique promises to transform the denim industry by offering an eco-efficient alternative to traditional stone washing.
At the heart of Italian fashion, Denim PV Milan is the perfect stage for Jeanologia to unveil ATMOS. The timing couldn't be better as Italy's textile industry embraces sustainability and luxury like never before.
ATMOS, powered by the innovative INDRA system and G2 technology, marks a paradigm shift in denim garment finishing. By harnessing atmospheric elements and eliminating water and pumice stone, Jeanologia has created a process that not only drastically reduces resource consumption but also ensures the quality and durability of garments.
Traditional stone washing is notorious for its high water usage and reliance on abrasive materials. In stark contrast, ATMOS consumes only 1 liter of water per garment, thanks to a combination of cutting-edge technologies including eFlow and H2 Zero. This not only minimizes environmental impact but also streamlines production, reducing the need for extensive rinsing and chemical treatments.
Jeanologia's commitment to sustainability doesn't stop at innovation; it's also measured. The company's environmental impact measurement software, integrated into textile production worldwide, ensures compliance with global sustainability standards. With processes like G2 Ozone & INDRA, denim garments achieve a 'green EIM score', signifying responsible production practices throughout the supply chain.
At Denim PV, Jeanologia will showcase the 'Atmos Vintage' collection, offering a contemporary twist on classic stone wash looks. By presenting this capsule collection in Milan, Jeanologia aims to inspire European brands and manufacturers to embrace responsible production methods, reducing water usage and eliminating harmful chemicals without compromising authenticity or style.
Stefano Tessarolo, Jeanologia’s Sales Manager in Italy, recognizes Italy's pivotal role in fashion and sustainability. He notes, “ATMOS not only aligns with this new positioning but also propels Italy towards a new era of sustainable and responsible denim fashion.”
With a capacity to process up to 50 million jeans, Jeanologia anticipates widespread adoption of ATMOS in the years to come. This technological leap signifies a fundamental shift towards a more sustainable future for fashion, one where innovation and environmental consciousness go hand in hand.
As Jeanologia takes center stage at Denim PV Milan, it invites the industry to join the journey towards a greener, more responsible denim industry, setting the standard for sustainable luxury fashion worldwide.