The European Union has launched a decisive move that is profoundly shaking the global apparel trade map following massive financial penalties totaling €750 million imposed on two Chinese e-commerce giants. This policy arrives amid a surge in foreign clothing imports to Europe, which reached $145 billion in 2025, with Chinese products further strengthening their dominance by capturing a market share of up to $42.09 billion, a 17.10 percent increase.

China has yet to regain the dominant position it once held in Europe's home textile import market, despite recording a modest improvement in market share during the first quarter of 2026. According to sourcing intelligence tool TexPro, European home textile imports declined to $8.02 billion in the first quarter of 2026, down from $8.34 billion in the corresponding period of 2025.

Vietnam’s textile and garment industry demonstrated resilience amidst a challenging global climate during the first half of 2026. According to the Vietnam Textile and Apparel Association (VITAS), total exports in the sector were estimated at 22.2 billion USD, marking a 1.7 percent year-on-year increase. While the overall figures reflect a positive trend, the industry's performance was nuanced; exports of fibers, fabrics, accessories, and non-woven materials recorded solid growth between 5.6 percent and 10.6 percent. Conversely, garment exports saw a slight contraction of 0.4 percent, primarily driven by weakened consumer demand in key markets.