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European fashion brands launch new sustainable collections for the fall season

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Published: Tuesday, 31 October 2023 02:37

European fashion brands are responding to consumer demands for eco-friendly fashion by launching sustainable collections for the fall season. According to a recent McKinsey & Company survey, 72% of European consumers are willing to pay extra for sustainable items due to concerns about the fashion industry's environmental impact and a preference for ethical brands.

Leading brands like H&M Group, Inditex Group, and Kering Group are introducing clothing lines made from recycled and sustainable materials such as polyester, organic cotton, Tencel, and organic linen. These collections demonstrate brands' commitment to reducing their environmental footprint and meeting consumer desires for sustainable option.