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US fashion brands are embracing sustainability for the fall season

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Published: Tuesday, 31 October 2023 02:38

US fashion brands are embracing sustainability for the fall season in response to increased consumer demand for eco-friendly fashion. A McKinsey & Company survey revealed that 66% of US consumers are willing to pay more for sustainable products, driven by concerns about the fashion industry's environmental impact and a desire to support ethical brands.

Brands like Levi Strauss & Co., Gap Inc., and Patagonia are launching sustainable collections featuring recycled materials, plant-based leather, and sustainable dyes. These efforts signify the industry's shift toward sustainability, offering stylish and affordable eco-conscious options for consumers.