APR's Customer Meeting in Dhaka: Pioneering Sustainable Textiles in Bangladesh
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- Published: Wednesday, 12 June 2024 15:24
On June 6th, 2024, Asia Pacific Rayon (APR) convened a pivotal gathering of industry leaders at the Radisson Blu Dhaka Water Garden Hotel in Dhaka. Under the banner of 'Viscose & Lyocell Opportunities for Bangladesh’s Textile Industry,' the event served as a nexus for exchanging insights, fostering innovation, and forging collaborations within the textile sector.
As the premier fully integrated viscose rayon producer in Asia, APR has witnessed a steady expansion in market share, coupled with a notable surge in Lyocell consumption. Lyocell, distinguished for its superior sustainability compared to other man-made cellulosic fibers, presents a promising avenue for propelling Bangladesh into a focal point for eco-conscious textile production.
The stakeholder assembly drew approximately 120 delegates from across the textile spectrum, including spinners, sourcing hubs, and downstream retailers. Sachin Malik, APR's global sales head, underscored the anticipated surge in demand for fibers, particularly driven by the exponential growth projected in Man-made cellulosic fiber (MMCF). APR stands resolute in its commitment to spearheading MMCF production, ensuring a robust supply chain to cater to the evolving needs of brands and consumers alike.
Tapan Sannigrahi, APR's Vice President of Marketing and Downstream Development, articulated the company's strategic vision, affirming their intent to capitalize on the burgeoning demand in the Bangladeshi market with their viscose and Lyocell offerings. Sannigrahi expressed optimism regarding the collaborative potential with stakeholders, envisioning a collective effort to elevate Bangladesh as a regional epicenter for sustainable apparel manufacturing. He highlighted APR's global presence, servicing markets across 15-20 countries, including pivotal territories like Turkey, Pakistan, and Bangladesh since its inception in 2019.
Central to APR's ethos is an unwavering commitment to sustainability. Operating a state-of-the-art viscose staple fiber production facility, APR adheres to rigorous safety, quality, and sustainability standards, surpassing industry benchmarks. This steadfast dedication to eco-friendly practices positions APR as a vanguard in fostering a greener, more sustainable future for the textile industry.
In conclusion, APR's customer meeting in Dhaka serves as a testament to the company's steadfast dedication to innovation, collaboration, and sustainability. By harnessing the transformative potential of viscose and Lyocell fibers, APR and its stakeholders are poised to propel Bangladesh towards a future where sustainability and textile excellence converge harmoniously.