UNIQLO Expands Presence in Italy with Grand Opening of Rome Flagship Store
- Details
- Published: Tuesday, 23 April 2024 06:42
UNIQLO, renowned for its commitment to providing high-quality, everyday clothing known as LifeWear, has marked another significant milestone in its Italian expansion with the grand opening of its flagship store in Rome's iconic Via del Corso. This new addition follows the successful debut of UNIQLO's first Italian retail location in Milan's Piazza Cordusio in September 2019, signaling the brand's deepening roots in the Italian market.
Spanning three floors and boasting over 1,300 square meters of retail space, the UNIQLO Rome Via del Corso store showcases an extensive range of LifeWear for Men, Women, and Kids. With a team of 120 dedicated employees, the store aims to provide an exceptional shopping experience tailored to the needs and preferences of Roman customers.
Mark Barnatovic, COO of UNIQLO Italy, expressed his pride and honor at the opening of the Rome store, emphasizing the brand's commitment to continually enhancing customer experiences. The store's concept draws inspiration from "Romanità," the distinctive Roman way of living, which informed the design and layout to resonate authentically with the local community.
The grand opening ceremony was a vibrant celebration, featuring traditional Japanese music performed on a Sanshin instrument and a dynamic display by Taiko drummers. Dignitaries including the Mayor of Rome, Mr. Roberto Gualtieri, and UNIQLO Europe CEO, Taku Morikawa, were among the attendees, underscoring the significance of this event for both the brand and the city.
Exclusive services offered at UNIQLO Rome Via del Corso include the innovative RE.UNIQLO Studio, where customers can repair and customize their UNIQLO items, as well as the introduction of the first UTme! Machine in Italy. This unique tool enables customers to select from a range of designs and create personalized printed T-shirts, adding a touch of individuality to their wardrobe. Additionally, the store features an automated Click & Collect system, streamlining the online shopping experience for customers.
The store's design concept pays homage to the rich history and architectural heritage of Rome. Inspired by the city's iconic arches, portals, and warm travertine tones, the interior exudes a sense of timeless elegance and sophistication. Wooden finishes add warmth to the space, creating a welcoming ambiance that invites customers to explore and discover the essence of UNIQLO's LifeWear philosophy.
As UNIQLO continues to expand its footprint in Italy, the opening of the Rome flagship store represents a significant investment in the local community and reaffirms the brand's commitment to delivering high-quality, accessible fashion to customers across the country. With its blend of Japanese innovation and Roman inspiration, UNIQLO Rome Via del Corso promises to be a must-visit destination for fashion-forward consumers seeking modern, versatile clothing that enhances their daily lives.