Zara Expands Live Shopping Success from China to Western Markets
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- Published: Tuesday, 25 June 2024 16:37
Zara, the global fashion giant, is expanding its innovative live shopping experience from China to Western markets. After a successful trial in China, where the brand saw a 50% increase in product sales through livestreams, Zara is now preparing to bring this popular trend to consumers in the US, UK, and Europe by October 2024.